MBA 542: Feasibility Analysis for New Ventures

Overview

MBA542 is designed to help you recognize and test opportunity in a variety of settings and through a variety of analytical methods. You will develop techniques for analyzing the risks and benefits of the industry, the product/service, the customer/market, the distribution channel, the founding/management team, and the financial requirements to start a venture.

Introduction

This course will address entrepreneurial businesses rather than lifestyle small businesses; that is, the examples and mindset presented are appropriate to ventures that are innovative, have growth potential, and create value.

To be successful in a fast-paced digital and global world, any business must be continually innovating. Merely replicating a business model that currently exists and is successful is not enough to ensure that your new business concept will be successful. In this course, you will learn what it takes to start an entrepreneurial venture that has the potential to grow into a winning business that can endure over time.

Learning Outcomes

Upon successful completion of this course, students will be able to:

• Recognize and formulate a business concept that satisfies a customer need for a real-world setting.
• Define a business concept for an opportunity in no more than two sentences, including the product/service, customer, benefit, and distribution.
• Test a business concept through feasibility analysis and draw a conclusion as to the conditions under which the concept would be feasible.

Required Texts
MBA 542 texts are available from the JIU/MBS bookstore